Paid Media Management for B2B Businesses
Leadvaro plans, sets up and manages paid campaigns on search and social platforms so your ads reach the right buyers. We handle targeting, guide the creative and ad copy, keep spend on pace with your budget, and adjust campaigns based on what the tracking shows.
What We Do
Paid campaigns that are planned around your buyers, tracked properly and managed week to week.
B2B buyers often research for weeks before they talk to sales, and paid campaigns can put your business in front of them while that research happens. The hard part is not switching ads on. It is choosing who to reach, deciding what to say, keeping spend under control and knowing which campaigns are actually producing enquiries.
That is the work we take on. We plan and set up campaigns with tracking in place, then manage them on an ongoing basis and report in plain language. If you are still shaping your wider plan, our guide to building a B2B digital marketing strategy explains where paid media fits alongside other channels.
Paid Media Capabilities
What is included when we manage your paid campaigns on search and social platforms.
Campaign Planning and Setup
We agree goals, channels and campaign structure with you, then build the campaigns so they are organized, easy to report on and ready to optimize.
Audience and Keyword Targeting
On search, we choose keywords that match what buyers look for. On social, we define audiences around the roles, companies and interests that fit your offer.
Creative and Ad Copy Direction
We guide the messages, offers and formats your ads use, and suggest new variations to test as the campaigns show what resonates.
Budget Pacing
We keep spend on pace with the budget you set, so campaigns do not run out early in the month or leave budget unused.
Conversion Tracking and Ongoing Optimization
We set up tracking for the actions that matter, such as form submissions, and use that data to adjust targeting, ads and budget over time.
Regular Reporting
You get regular reports that explain what ran, what it cost, what the tracking shows, and what we plan to change next.
Our Campaign Management Process
Every engagement follows the same stages, so you always know what is happening and why.
Research
Review your website, analytics, any existing paid campaigns, your competitors and the buyers you want to reach.
Plan
Agree goals, channels, targeting and budget with you, with a defined scope before work begins.
Set Up
Build the campaigns, prepare ad copy and creative direction, and put conversion tracking in place.
Manage and Optimize
Monitor performance, pace the budget and adjust targeting, ads and spend based on the data.
Report and Review
Share regular reports, review priorities with you and plan the next round of changes.
Who It’s For
Our paid media management is built for companies that sell to other businesses.
B2B Businesses
Companies with longer sales cycles that want to reach buyers through paid channels while they research.
SaaS Companies
Software teams that need paid campaigns reaching the right accounts and roles, and want to test new offers or audiences.
Professional Services
Consultancies, agencies and firms that want to appear in front of people actively looking for their expertise.
Growing Businesses
Teams without an in-house paid media specialist that need campaigns planned and managed for them.
Our Approach to Paid Media
Practical habits that keep campaigns focused and easy to understand.
Tracking Before Scaling
We make sure conversion tracking works before suggesting bigger budgets, so decisions are based on real enquiries rather than clicks alone.
Budgets You Control
You set the budget. We pace spend against it and explain any change we recommend before making it.
Honest Reporting
Reports show what is working and what is not. We do not promise specific leads, costs or returns, because results depend on your market, offer and budget.
Part of a Wider Plan
Paid campaigns can sit alongside SEO for longer-term search visibility, and conversion rate optimization can help more of your paid visitors take the next step.
Paid Media Management Plans
Choose the plan closest to what you need. We confirm the scope with you before any work begins.
Starter
For businesses that need research and a clear plan before committing to ongoing work.
$299/month
Starting at $299/month
Scope agreed during consultation
- Initial research and planning
- Review of any existing paid campaigns
- Keyword and competitor research
- Prioritized recommendations
- Clear next steps you can act on
Growth
For teams that want their paid campaigns managed on an ongoing basis.
$599/month
$599/month
Scope agreed during consultation
- Everything in Starter
- Paid media campaign management
- Regular progress reporting
- Ongoing reviews of priorities
Custom
For broader goals, multiple websites, or unusual requirements.
Custom
Custom pricing
Scope built around your goals
- Scope shaped around your requirements
- Combined SEO, paid media and CRO work
- Flexible engagement structure
Plan details, scope and pricing are confirmed during a consultation.
Paid Media Management FAQ
What does paid media management include?
Planning, setting up and managing paid campaigns on search and social platforms. That covers audience and keyword targeting, direction on creative and ad copy, budget pacing, conversion tracking, ongoing optimization and regular reporting.
Which platforms do you run campaigns on?
We run paid campaigns on search and social platforms. Which channels make sense depends on where your buyers spend time and what you want to test, so we agree the channel mix with you during planning rather than defaulting to every platform at once.
Can you guarantee a number of leads or a set cost per lead?
No. Campaign performance depends on your market, your offer, your budget and the pages people land on, so we do not promise specific leads, costs or returns. What we do commit to is careful setup, accurate tracking, steady optimization and clear reporting on what the campaigns are doing.
How does paid media work alongside SEO and conversion rate optimization?
SEO and paid media bring relevant visitors to your website, and conversion rate optimization works on what happens once they arrive. SEO tends to build over time, paid campaigns can put you in front of buyers while they run, and CRO supports both by making pages and forms easier to act on. You can start with paid media alone or combine services.
Which plan should I choose?
Starter suits businesses that need research and a clear plan before committing to ongoing campaign work. Growth suits teams that want campaigns managed on an ongoing basis. Custom is for broader goals, multiple websites or unusual requirements. If you are unsure, pick the closest plan and we will adjust the scope with you.
How much does paid media management cost?
Pricing depends on the scope of work, the number of campaigns and channels involved, and how much execution you need from us. We confirm plan details and pricing after a short consultation, so you know exactly what is included before anything starts.
Let’s Talk About Your Paid Campaigns
Tell us about your buyers, your current campaigns and where enquiries are falling short. We will suggest a sensible place to start. You can also email us at hello@leadvaro.net.